About Us

Founded by sport scientists from the Canadian Olympic Team, innerlogic was created to fill a meaningful gap in the sport landscape. We know from experience how critical culture is and how broad an impact it has on both humans and systems. This led us to create a company that helps sport organizations measure the state of their culture at all levels, ensuring sport environments are not only safe and supportive, but also high-performing and aligned.

Our Team

Small but mighty.

Mike Bawol, co-founder & president

Mike Bawol, co-founder & president

With over a decade of experience working in data management with the Canadian Olympic team, Mike is a seasoned pro when it comes to analytics.

Bryce Tully, co-founder & CEO

Bryce Tully, co-founder & CEO

As a mental performance & culture consultant with the Canadian Olympic Team, Bryce brings a wealth of knowledge and experience in the culture space.

Deepesh Krishnan, chief technical officer

Deepesh Krishnan, chief technical officer

Deepesh has been working in the tech industry for over 20 years. Deepesh has helped start-ups achieve technical scalability in short periods of time.

Kevin Duffie, chief revenue officer

Kevin Duffie, chief revenue officer

 Kevin was a university basketball coach for 14 years. He has lead teams nationally & internationally as a coach, and he holds a Masters of Leadership..

Ben Mury, front-end development lead

Ben Mury, front-end development lead

Since attending NSCC’s data development program, Ben has worked in the IT industry for 8 years, leading numerous teams on SAAS projects & platforms.

Danielle Mercer PhD, research & innovation

Danielle Mercer PhD, research & innovation

Danielle has extensive experience in organizational psych., behavior, and management, and a unique combination of research and industry experience.

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It’s time to start measuring what really matters.